Halo Solutions is excited to announce a new partnership with You. Smart. Thing. (YST), the travel demand management platform transforming the way people plan and experience journeys to events, venues, and destinations around the world.

Backed by Future Planet Capital, both Halo and YST are united by a shared commitment to innovation, sustainability, and customer-first technology. YST is growing exponentially have doubled its annual recurring revenue each year in the last 3 years, and is trusted by major clients such as London Marathon Events and Transport for Greater Manchester (TfGM), who process over 1.2 million journey plans a month through the platform.

About You. Smart. Thing.

You. Smart. Thing. provides a web-based travel planning application that can be seamlessly embedded into client systems and digital touchpoints. For every visitor, it creates a personalised travel plan, whether for a local council, major sporting event, or international venue, helping make people’s journey as smooth and sustainable as possible.

Unlike generic mapping tools, that aren’t localised or optimised for specific events, YST is built for complexity. The platform integrates road closures, special event services, and bespoke ingress and egress routes, ensuring visitors get the most accurate and up-to-date information. Each interaction generates valuable data for the client, from operational insights and safety planning to carbon reporting and new revenue opportunities.

Every client receives a white-labelled travel assistant, and can also send personalised travel plans directly to their own customers, boosting engagement and delivering a seamless visitor experience.

Why This Partnership Matters

Halo and YST serve many of the same sectors including stadia, venues, local authorities, transport and major events where large crowds, complex logistics, and public safety are critical. Together, the two companies are bringing complementary strengths to a shared challenge: managing how people arrive, move, and leave safely.

For Halo clients, YST offers new ways to encourage visitors to plan their travel in advance, shape arrival and departure flows, and avoid unnecessary crowding. Real-time travel insights can be factored into risk planning, ingress and egress management, and resource allocation, supporting safer operations and better visitor experiences.

For YST clients, Halo brings world-class incident management and safety planning expertise. By applying travel and crowd flow insights gained from YST, operations teams can anticipate and respond dynamically to changes through The Halo System, deploying staff to the right place, at the right time, and keeping visitors informed when incidents disrupt travel or access.

Both organisations are also closely aligned on sustainability. Halo helps clients reduce reliance on paper and manual processes, while YST empowers travellers to make low-carbon travel choices and supports client ESG reporting.

A Collaborative Approach

This partnership begins with mutual support and introductions between Halo and YST clients, with a view to future opportunities for deeper integration. Both companies see potential in combining their platforms to support real-time crowd movement and wayfinding at large events, enabling venues and organisers to decide not only how people get to their site, but how they navigate it once there.

 “This partnership is about more than technology. Together with You. Smart. Thing. we can help venues and events deliver safer, smoother, and more sustainable visitor experiences—something our customers are increasingly aware of.” – Lloyd Major, CEO of Halo Solutions

 “We’re proud to partner with Halo Solutions, whose values mirror our own. By combining our expertise in smart travel planning with Halo’s leadership in incident management and safety, we can support clients in achieving operational excellence and raising industry standards.” – Chris Thompson, CEO of You. Smart. Thing

Looking Ahead

Halo will feature You. Smart. Thing. in the upcoming HaloMarketplace launch this October, providing clients with trusted recommendations for technology and products for security and operations managers. Meanwhile, both companies will continue to champion each other in sectors where their combined offering delivers the greatest impact.

This partnership underscores Halo and YST’s shared mission: making travel safer, smarter, and more sustainable for visitors, operators, and the wider community.