Halo Solutions is proud to announce a new partnership with industry veteran Roger Hooker, founder of Hooked On Events, who joins Halo as Advisor & Ambassador. With more than 30 years of international event experience, Roger brings deep operational knowledge and leadership to help shape the future of Halo and its customers.

Bringing People and Technology Together

Halo was founded by practitioners who know the reality of live operations; where safety, service, and decision-making are always under pressure. That same philosophy underpins Roger’s new consultancy, Hooked On Events, which specialises in bringing clarity and calm to complex event environments.

Roger’s career has taken him from London 2012 and Ascot Racecourse, to global roles including Operations Director for the ABB FIA Formula E World Championship, and most recently, Venue COO at ExCeL London. In every role, his reputation has been built on uniting teams, creating clarity under pressure, and delivering world-class events.

This ethos aligns perfectly with Halo’s mission: giving organisations the tools, systems, and support they need to protect people, safeguard venues, and deliver seamless operations.

A Valued Partnership

This partnership brings lasting value to both organisations, with Roger’s involvement playing an important role in shaping Halo’s future. As an advisor, Roger’s decades of experience will provide a valuable industry voice within Halo’s technology roadmap. The Halo System has always been developed in close collaboration with customers and industry experts, ensuring Halo’s new features and innovations anticipate and respond to emerging industry and needs and standards. Roger’s insight will strengthen this approach, helping Halo to keep creating solutions that are not only relevant today but prepared for the challenges of tomorrow.

With shared values and commitment to the safety industry, together, Halo Solutions and Hooked On Events will highlight the importance of operational excellence and shine a light on the individuals who work tirelessly behind the scenes to deliver safe, successful events. By combining technology, lived operational expertise, and a shared drive to elevate industry standards, the partnership ensures that Halo continues to deliver trusted, expert-backed solutions to its growing community of customers.

“Exceptional things don’t happen, without exceptional people conceiving of and then delivering them. Roger exemplifies the very best of us in the global events industry having been part of the conception and delivery of some of the most prestigious and biggest event brands and locations worldwide throughout his illustrious career. To be able to partner with him in bringing our message to the World marks the beginning of a truly exciting next chapter in our scale-up journey.”

– Lloyd Major, Founder & CEO of Halo Solutions

A Shared Philosophy

Halo has always believed in putting people first—through transparent pricing, customer-led product development, and long-term relationships built on trust. Roger’s approach through Hooked On Events mirrors that philosophy: independent, pragmatic, and focused on bringing people together to deliver ‘brilliant’.

“Our absolute primary responsibility is to keep people safe within our care.  This is Halo’s DNA – with collaboration and innovation with practitioners to provide the best possible pragmatic tools. I’m hugely excited to be working with this energetic business that has challenged the market norms, grabbed interest globally, and to further bring together world class technology to those with lived operational experience.”

– Roger Hooker, Founder of Hooked on Events

Together, Halo Solutions and Roger Hooker will give clients the best of both worlds; cutting-edge technology backed by lived expertise in delivering world-class events.

Discover The Halo System incident management software. Explore Hooked On Events services